“When something online is free, you’re not the customer, you’re the product.” is a meme
2 days ago a french TV streamed a documentary which explains how’s that is.
- big data collects personal data. they use that to profile you and sell you. And for instance, when you buy the plane ticket, they adjust the price according your means and your propension to spend
- health data is collected and sold, for instance to firms who wonder if to take you in or to insure you
- predictive profiling, to predict personality and behavior, for instance to influence your vote
They gave many exemple, showing how everything you do on the net is sold to many people.
Anonymity is not a protection. They demonstrate how from some data, one can deduct who you are and identify you.
More specific to France, the French government has set a health data hub which collect every personal health data of every one present in France. This hub is managed by Microsoft. And when you go to a pharmacy to buy anything, the data is transmitted to a company which sell it…