Yeah, so Subway, yes Subway, is getting into meatless meat. A meatless meatball sub. McDonald’s too. Shoulda bought that stock.
But it is authentic? If a nut has nutmeat, then what is “meat”? Is a “burger” meat? It’s really the name of the sandwich that traditionally contains a ground beef patty, so if it can be called a “hamburger” but contains to ham, what’s wrong with calling a sandwich made with a meaty patty of vegetables a “burger”. It’s the experience of it to our senses that matters, right?